Marketing Coordinator
Full time

Join a dynamic and expanding administrative team in one of Canada’s most high-profile and innovative musical ensembles.

Tafelmusik is seeking an organized and collaborative individual to execute our digital marketing and content strategy. Through excellent communication skills and attention to detail, the Marketing Coordinator ensures that email communications and the website continuously contribute to the achievement of revenue goals and promoting the organization, through improved communications with patrons and integration with our CRM database, Tessitura.

The position plays a vital role within the Tafelmusik’s fast-paced Marketing & Development department. The ideal candidate will have at least one year’s experience creating digital communications and updating websites; enjoy the challenge of solving digital and technical puzzles; be able to coordinate multiple projects simultaneously; and experience developing sales and branded communications with clear and engaging messaging and design. 

This position reports to the Associate Director of Audience Services.

Tafelmusik is an internationally acclaimed, thriving not-for-profit organization with an exciting artistic vision, and a warm, supportive, and collaborative team environment. While active on the world-stage, at the core of our work is a series of subscription concerts each season in Toronto.

  • Play an integral role in Tafelmusik’s sales and audience loyalty strategies by creating and deploying email communications, ensuring brand and language consistency
  • Coordinate the approval process and liaise with team to ensure copy and approvals are received on time
  • Create and manage email lists and segmentations, doing so to optimize communications while in accordance with legislative requirements such as CASL
  • Set up and maintain automation workflows
  • Suggest segmentation strategies and other tactics including A/B testing and new content to drive higher response rates
  • Track and report on all relevant web and email metrics highlighting areas of risk and improvement for campaigns
  • Create, maintain, and update webpages using WordPress CMS and assist with season set-up and maintenance in TNEW
  • Support the Digital Marketing Manager in implementing paid and organic social media campaigns, SEO best practices, and Google Ads
  • Assist with visual assets for e-communications and website, in accordance with brand guidelines
  • Support the Digital Marketing Manager in ensuring analytics is functioning and digital assets are managed for tracking
  • Work closely with Audience Services team to ensure all e-communication complaints, unsubscribes, and bounce backs for key communications are addressed in a timely manner
  • Support the Digital Marketing manager with social listening and monitor engagement across social media platforms
  • Remain current on all email best practices and advances that could be implemented to improve our e-communications

QUALIFICATIONS

Essential

  • Post-secondary education in Marketing or a related field and at least one year experience coordinating e-communications, web content and/or social media
  • Knowledge of digital marketing and analytics including search engine optimization, website, and email best practices
  • Demonstrated ability in executing and maintaining websites, email campaigns, and social media platforms
  • Well-developed organizational and time management ability
  • Exceptional accuracy and attention to detail
  • Excellent command of the English language, outstanding verbal and written communications skills
  • Demonstrated ability to develop and execute multiple plans on schedule and under tight timelines (experience with Asana or other project management tools a plus).
  • Knowledge and experience with CRM and marketing systems like Tessitura and Wordfly
  • Pro-active and collaborative professional manner – comfortable collaborating with, and briefing a variety of individuals, including colleagues, artists, and outside vendors
  • Excellent knowledge and skill in using Microsoft Office Suite, Adobe Design Suite, WordPress and Google Analytics.

Desirable

  • Knowledge of, and passion for, classical music and the performing arts
  • Experience with HTML

TERMS OF EMPLOYMENT

This is a full-time position with in-person presence in Toronto required. Tafelmusik is currently working in a hybrid capacity, with expectations that employees will work on site in the office one to two days a week, or as required. Please note that some evening and weekend work may be required, related to concerts and events.

The compensation range for Coordinator positions at Tafelmusik is between $40,000 and $55,000 depending on qualifications and experience. Benefits include vacation pay, sick leave, and personal time, and a retirement program that activates after 3 years with the organization. Please note that Tafelmusik does not currently offer medical benefits.

Start date: August 2022 (exact date flexible)

HOW TO APPLY

Please email your cover letter (including how you heard about the position) and resume to Lana Leprich, Digital Marketing Manager, at lleprich@tafelmusik.org with the subject: “Marketing Coordinator Posting.”

Application Deadline: July 15, 2022

We thank all candidates for their interest, however only those selected for interviews will be contacted. No phone calls please.

Tafelmusik is committed to diversity, equity and inclusion in our working culture and in our community. We welcome and encourage applications from qualified candidates of all cultures, ethnicities, gender identities, sexual orientations, and abilities. We invite candidates who may require assistance during the application/ hiring process to let us know and we will work with them to meet their needs. 


About Tafelmusik

Tafelmusik is an orchestra, choir, and experience that celebrates beauty through music of the past.

Founded over 40 years ago on the pillars of passion, learning, and artistic excellence, Tafelmusik continues to bring new energy to baroque music and beyond. Historically informed performances of 17th- to 19th-century instrumental and choral music (led by Chamber Choir Director Ivars Taurins) share the stage with vibrant, insightful multimedia programs, and bold new music written just for the group. Each piece is played on period instruments, underscored and illuminated by scholarship.

Through dynamic performances, international touring, award-winning recordings, and comprehensive education programs, Tafelmusik invites audiences to engage with beauty and experience the breadth of emotion music can inspire.

Tafelmusik is a Canadian charitable organization whose resources are used entirely to advance the education of music of the past. We rely on donations from our community to make our activities possible.