Jan 19, 2012

Tafelmusik looks to the future, launches new record label: TAFELMUSIK MEDIA

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For immediate release:  January 19, 2012

Toronto (Canada) … Tafelmusik Baroque Orchestra and Chamber Choir is thrilled to announce the  launch of its own new record label called  Tafelmusik Media. The announcement was made following a performance of Handel‘s  Hercules in celebration of Jeanne Lamon‘s 30th anniversary as Music Director. Tafelmusik is  recognized as "one of the world‘s top baroque orchestras" (Gramophone), and the launch of its own label is an international initiative that will sow seeds for the organization‘s future growth in recording and broadcasting, as well  as build audiences around  the world in the years to come.

Visit www.tafelmusik.org to watch a short video about Tafelmusik Media.

Tafelmusik Media releases will include new  digital, live performance, studio CD and DVD recordings, and re-releases of previous Tafelmusik recordings from SONY Classical and CBC Records. The new Watch and Listen site was also launched today as the precursor for Tafelmusik‘s future  digital  concert  hall, which  will feature live concert broadcasts and podcasts via social media and on internet television.

Beginning March 27, 2012 Tafelmusik Media will release a total of nine recordings over its initial three-month period. The first of these include CD and DVD recordings of Tafelmusik‘s globe-trotting multi-media phenomenon The Galileo Project created by Alison Mackay, which has been seen in Asia, Mexico, the U.S. and Canada, and which will be experienced by audiences in Australia and New Zealand this spring when Tafelmusik makes its debut Down Under. March re-releases include the  JUNO Award-winning Bach Brandenburg Concertos (2-CD package), and  Vivaldi’s  The Four Seasons,  which garnered the prestigious Penguin Guide Rosette — both originally recorded for SONY Classical.

Subsequent releases include the live concert version of  Sing-Along Messiah on DVD, conducted by Tafelmusik Chamber Choir director Ivars Taurins as ‗Herr Handel‘, filmed at Koerner Hall by 90th Parallel Productions and seen by viewers across Canada on Bravo! Rereleases comprise a wide range of baroque and classical  repertoire including  Vivaldi’s Concertos for Strings (Gramophone Critic‘s Choice);  Purcell’s  Ayres for the Theatre (JUNO Award nominee); Handel’s Music for the Royal Fireworks (JUNO Award winner); Rameau’s Dardanus/Le Temple de la Gloire — which garnered a  JUNO Award and a Grammy Award nomination — and  a 2-CD set of  Haydn’s Paris Symphonies (Cannes Classical Music Award winner).

Projects recorded this season for future release on the Tafelmusik Media label include live performance  recordings of Handel‘s  Messiah conducted by Ivars Taurins, featuring internationally acclaimed  soloists Karina Gauvin, Robin Blaze, Rufus Müller and Brett Polegato, and Beethoven‘s Eroica Symphony — the next offering in Tafelmusik‘s cycle of Beethoven symphony recordings — conducted by Bruno Weil.

Tafelmusik Media recordings will be distributed by Naxos USA throughout the Americas, and by Naxos Global Logistics in the rest of the world, as well as through iTunes, Amazon and other digital retail outlets. Tafelmusik has also created high-definition performance films in anticipation of the movement towards internet television. These films are also available on the newly-launched interactive  Watch & Listen site, along with audio materials  and samples of all of Tafelmusik‘s new releases.

Watch & Listen will feature film excerpts from Alison Mackay‘s House of Dreams, a new multidisciplinary co-production with The Banff Centre. The live  House of Dreams concert presentation will have its world premiere in Banff just prior to its Toronto engagement February 8 to 12, 2012. The American premiere of  House of Dreams takes place during Tafelmusik‘s March 2013 U.S. tour, which culminates with an engagement on the Los Angeles Philharmonic‘s series at the Walt Disney Concert Hall.

"The launch of Tafelmusik Media is such an exciting moment in our 34-year history because recording has always been an extremely important part of Tafelmusik‘s activities," says Music Director Jeanne Lamon. ―Recordings are important artistically, as they bring focus and depth to our understanding of the repertoire. There is nothing like a recording studio to expose every last detail of a performance. This  meticulous  attention to detail and the opportunity to capture the true spirit of the music is carried forward in our concerts.  "Recordings are simultaneously a permanent legacy of Tafelmusik‘s music-making, and our most current calling card for future touring and recording engagements. Aside from the obvious international exposure it offers, recording on our own label gives us the chance to assume complete artistic control and make a lasting artistic statement. Our audiences will have 24/7 access to Tafelmusik, and our music will be broadcast to millions of people all over the world, creating Tafelmusik-aware audiences even before we arrive in their cities on our national and international tours," stated Lamon.

"We‘re thrilled to be on the cutting edge of the classical online recording revolution," remarked  Tafelmusik‘s Managing Director  Tricia Baldwin. "There are no limits to the breadth and scope of what we can offer on Tafelmusik Media, and the international potential for these recordings is extremely exciting. We look forward to the development of a virtual audience over the next few years, one that lives around the globe but has access to our Toronto concerts through podcasts and webcasts. We are very proud of our past recordings and are grateful for our partnerships with SONY Classical, Analekta and CBC Records. Now it is time for us to stand on our own feet to ensure we are the owners of our own creative product. Tafelmusik will be fully in sync with the movement towards digital recordings and internet television, while ensuring  that  physical products  – which are still in the highest demand by the classical music-lover – are available and distributed worldwide."

"We are extremely grateful to our international consulting partners in Canada and Germany, especially Randy Barnard (former General Manager of Canada‘s CBC Records) and Stefan Piendl and Myriam Rohleder (of Germany‘s Arion Arts), who have collaborated with us to launch Tafelmusik Media. I‘d  also  like to thank  Robert Zimmerman and  Christoph Franke of Berlin Philharmonic Media for their guidance based on their experience launching the Berlin Philharmonic‘s Digital Concert Hall,‖ says Baldwin.

Tafelmusik collaborated with  Art Director Nikolaus Boddin (of  boddin  graphikdesign in Berlin),  known for his work with Deutsche Grammophon, to create a distinct design and eco-friendly  package that portrays the passion of Tafelmusik‘s musicians inspired by the music, history, art and architecture of the baroque and classical eras.

The Tafelmusik Media label builds on the solid foundation of Tafelmusik‘s existing 78-CD discography. These award-winning recordings have become international calling cards for Tafelmusik, paving the way for regular invitations to tour from  prestigious  presenters around the world. Former Tafelmusik Managing Director Ottie Lockey signed the contract with Sony Classical in 1990, marking the beginning of an incredibly active recording career for Tafelmusik, whose oeuvre has included recording and film projects for Analekta, CBC Records, Rhombus Media, Media Headquarters, and 90th Parallel Productions as well as self-produced films distributed via social media.

Upcoming Tafelmusik Media releases:

March 27, 2012
The Galileo Project DVD and CD
Bach Brandenburg Concertos (2 CD set)
Vivaldi The Four Seasons

April 24, 2012
Sing-Along Messiah DVD
Vivaldi Concertos for Strings
Purcell Ayres for the Theatre

May 29, 2012
Handel Music for the Royal Fireworks
Rameau Dardanus and Le temple de la Gloire
Haydn Paris Symphonies (2 CD set)

For media information or to arrange an interview, please contact:

Luisa Trisi, Media Relations Manager
Big Picture Communications
tel: 416.481.1161 | e-mail: ltrisi@sympatico.ca

High-resolution photos of Tafelmusik and guest artists are available for download from our Media Room